Devon Duvets sustainability award for luxury handcrafted bedding, made in Britain.

Highly Commended for Sustainability by Made in Britain

 At Devon Duvets, we’ve always believed that businesses can make a positive impact by combining ethical practices with high-quality craftsmanship. That’s why we’re thrilled to share some exciting news with you: Devon Duvets has been Highly Commended in the Sustainability category at the Made in Britain Impact Awards!

This recognition celebrates our commitment to sustainability and a circular economy - values that has been at the heart of everything we do since we began in 2008. Let us take you behind the scenes to share what this means for us as a company, for our planet, and for you, our valued customers.

Sustainability at the core of Devon Duvets

When Dick and Pauline Beijen founded Devon Duvets, their vision was clear: to create luxurious, natural bedding that supports better sleep while being kind to the environment. Inspired by the Devon countryside, they pioneered the UK’s first 100% British wool duvet, individually handcrafted to ensure the highest quality.

Sustainability isn’t just a buzzword for us - it’s woven into every aspect of our business. From the materials we source to the way we make our products; every decision reflects our dedication to protecting the planet for future generations.

Supporting British farming and ethical practices

One of the ways we champion sustainability is by supporting local farmers. The wool used in our duvets is sourced from flocks raised on farms in Devon and the Southwest, many of whom have been working with us since the very beginning. By paying above-market rates for this high-quality wool, we not only ensure a fair income for farmers but also contribute to the preservation of Britain’s agricultural heritage. All of our wool is certified as fully traceable 100% British wool by British Wool (formerly the British Wool Marketing Board).

Animal welfare is also a priority. The wool we use is shorn in the summer in the traditional way, allowing sheep to regrow their fleece naturally each year. This makes wool a truly renewable resource, and we’re proud to uphold the highest standards of care for these animals.

Our commitment extends beyond wool. The cotton used in our products is certified by the Better Cotton Initiative (BCI), supporting sustainable and ethical farming practices worldwide. This ensures that our materials are not only natural but also responsibly sourced.

Zero-Waste philosophy and eco-friendly operations

Our approach to sustainability doesn’t stop at materials. We are passionate about minimising waste across all aspects of our operations. While we never use scrap wool in our products, we ensure that offcuts and excess materials are repurposed or recycled. For example, wool scraps are composted, and our packaging is constantly reviewed to use the most sustainable options.

We’ve replaced traditional cardboard inner packaging with reusable, 100% cotton calico bags, perfect for storing your duvets. Even our outer shipping boxes are made from recycled FSC cardboard. These choices reflect our commitment to reducing environmental impact while offering practical, eco-friendly solutions for our customers.

Our production processes are also chemical-free, ensuring that every product is as natural as possible. This not only makes our bedding safer for you but also kinder to the planet.

Innovation and recognition

Innovation is central to our sustainability journey. From pioneering the British wool duvet to introducing our Botanic range made from 100% plant-based materials, we’re constantly exploring new ways to offer eco-friendly bedding.

Being Highly Commended by Made in Britain is a proud moment for us. It’s not just an award - it’s a validation of our commitment to sustainable practices and a testament to the hard work of our entire team.

Making a difference - Together

At Devon Duvets, we believe that small choices can have a big impact. By choosing our handcrafted bedding, you’re not only investing in a better night’s sleep but also supporting a family-run business dedicated to making a positive difference.

As we look to the future, we remain committed to sustainability, ethical practices, and creating products that reflect our love for the planet and our customers.

Thank you for being part of our journey. Together, we can craft a better future - one duvet at a time.

Discover more about our sustainable bedding at devonduvets.com

Q&A: Devon Duvets and our Commitment to Sustainability

Q1: What makes Devon Duvets sustainable?

At Devon Duvets, sustainability is at the heart of everything we do. Our products are crafted from natural materials, such as 100% British wool sourced from local farms in Devon and the Southwest. Wool is a renewable resource, as sheep naturally regrow their fleece each year, making it an eco-friendly choice.

We also use Better Cotton (BCI) certified cotton for our fabrics, ensuring that the cotton we use is grown under sustainable and ethical farming practices. Our production processes are chemical-free, and we aim for a zero-waste philosophy by reusing or recycling leftover materials. Even our packaging is designed with sustainability in mind, including reusable cotton calico storage bags and recycled FSC cardboard boxes.

By choosing Devon Duvets, customers are investing in products that are not only luxurious and high-quality but also kind to the planet.

Q2: Where are Devon Duvets products made?

All Devon Duvets products are individually handcrafted in Devon, England. As a family-run business, we take pride in ensuring that every duvet, pillow, and mattress topper is individually made by skilled craftspeople.

Our commitment to British manufacturing extends to the materials we use. The wool in our products is sourced from British farms, supporting local farming communities and reducing the carbon footprint associated with transportation. This dedication to being truly “Made in Britain” is part of what earned us the Highly Commended recognition for Sustainability by Made in Britain.

Q3: How does Devon Duvets support British farmers?

Devon Duvets works closely with local farmers in Devon and the Southwest of England to source the finest quality wool. We pay above-market rates for the wool we purchase, ensuring farmers receive a fair and stable income.

Our partnerships also help promote ethical farming practices and animal welfare. For example, the wool we use is shorn in the summer, allowing sheep to regrow their fleece naturally each year. This ensures that the wool is sustainably sourced while supporting farmers who prioritise the care and wellbeing of their animals.

By choosing Devon Duvets, you’re helping to support British agriculture and preserve traditional farming practices.

Q4: Are Devon Duvets chemical-free?

Yes, all Devon Duvets products are made without the use of harmful chemicals. Our wool washing and processing methods are entirely chemical-free, ensuring that the natural properties of the wool are preserved.

Additionally, the cotton fabric we use is made with eco-friendly dyes instead of bleach, further reducing environmental impact. This commitment to chemical-free production ensures that our bedding is safe for you and your family while being gentle on the planet.

Q5: What is the Better Cotton Initiative, and how is Devon Duvets involved?

The Better Cotton Initiative (BCI) is a global programme that promotes sustainable and ethical cotton farming practices. It focuses on reducing the environmental impact of cotton farming, improving working conditions for farmers, and supporting gender equality and fair pay.

Devon Duvets uses cotton fabric made from BCI-certified cotton, ensuring that our products meet the highest standards of sustainability. By doing so, we contribute to 10 of the United Nations Sustainable Development Goals, supporting global efforts to create a better future.

Q6: Does Devon Duvets have a zero-waste policy?

Yes, Devon Duvets operates with a zero-waste philosophy. We carefully manage our production processes to minimise waste at every stage. For example:

  • Wool scraps are composted or used in gardening applications.
  • Offcuts of wool and cotton end rolls are repurposed where possible.
  • Packaging is designed to be reusable or recyclable, such as our 100% cotton calico storage bags.

This approach ensures that we reduce our environmental footprint while maintaining the quality and sustainability of our products.

Q7: How does Devon Duvets ensure ethical practices?

Ethical practices are a cornerstone of the Devon Duvets business model. We undergo regular third-party audits, such as SEDEX, SMETA and Fast Forward, to ensure compliance with high ethical standards. These audits cover everything from our sourcing and labour practices to our environmental impact.

In addition, we maintain strict policies, including an Animal Welfare Policy and an Ethical Labour Standards Policy based on the Ethical Trading Initiative (ETI) Base Code. Transparency is key, and we openly share the results of our ethical audits with customers, building trust and accountability.

Q8: What awards has Devon Duvets won for sustainability?

Devon Duvets has received several accolades over the years for our commitment to sustainability and quality. Most recently, we were Highly Commended in the Sustainability category at the Made in Britain Impact Awards.

This recognition highlights our dedication to sustainable practices, including sourcing natural materials, supporting local farmers, reducing waste, and crafting products that are made to last. It’s a testament to the hard work and values that drive everything we do.

Q9: What is the Devon Duvets connection to the Made in Britain organisation?

Devon Duvets is proud to be a member of the Made in Britain organisation, which promotes the quality and transparency of British-made products. As part of this community, we showcase our commitment to local craftsmanship, sustainability, and ethical practices.

The Highly Commended recognition we received in the Made in Britain Impact Awards underscores our alignment with these values and inspires us to continue leading the way in sustainable bedding.

Q10: Why should I choose Devon Duvets for sustainable bedding?

By choosing Devon Duvets, you’re investing in more than just a good night’s sleep. You’re supporting a family-run business that prioritises ethical practices, sustainability, and local craftsmanship.

Our products are made with 100% natural materials, such as British wool and BCI-certified cotton, ensuring comfort and quality while minimising environmental impact. With individually handcrafted items and a zero-waste approach, Devon Duvets offers a thoughtful alternative to mass-produced bedding.

When you choose Devon Duvets, you’re not only caring for yourself but also contributing to a better planet.